How (and Why) to Do a Simple External Communications Audit (LIVE webinar)


The
way you communicate with the outside world has a lot to do with how people
perceive not only your own library, but all other libraries as well. 

External
communication affects library usage, reputation, brand, and even funding.

 

Since
most libraries create their fliers, bookmarks, posters, web pages, social media
posts, brochures, etc. as they're needed, they usually don't look at them as a
whole. 

This webinar will lay out the steps to perform an external
communications audit so you can see the big picture. Then the presenter will
recommend how to make your message and branding consistent, which can elevate
your library's place in its community.

 

Merriam
Webster defines an audit as "a methodical examination and review." 

But don't be intimidated-this "methodical examination" will be more
enlightening than frightening. And the process is very scalable; libraries
large and small will see results. 

Whether you can give this project a month or
just an hour, you can make your communications more visible and impactful.

 

In
this hour-long session, you'll learn:

 

v

What an
"external communications audit" is and why it's important

v

Step-by-step
instructions for auditing

v

Which
print and electronic communications pieces to include

v

Tips for
consistent branding

v

How to
audit the effectiveness of your communication materials (but we will not
cover qualitative and quantitative measurement)

 

A
detailed handout will tell participants which communication pieces to audit,
and will provide checklists of exactly what to look for on each piece.


 SERLS Member Libraries: $0.00

All Other Libraries: $15.00

Event Type: 
Issues and Trends
Online Course
All
Date: 
Wednesday, June 3, 2020 - 12:30 to 13:30