Marketing Your Library's Digital Collection (LIVE webinar)

While
95% of public libraries lend eBooks, 60% of our patrons indicate a lack of
awareness of eBook availability as a barrier to use; this according to a recent
Library Journal/School Library Journal poll.

 

As
libraries continue to add streaming movies, music, digital magazines and other
formats to our collections, our need to engage in effective marketing will only
continue to grow.

 

In this
interactive and informative presentation we will cover both traditional and
digital marketing strategies, and explore best practices. With the right
approach, your library can boost awareness and usage of its digital collection!

 


SERLS Member Libraries: $0.00

All Other Libraries: $15.00

Event Type: 
Issues and Trends
Online Course
All
Date: 
Wednesday, January 15, 2020 - 12:30 to 13:30