Putting the "Relationship" in Media Relations (archived webinar)

Putting the
"Relationship" in Media Relations

Libraries rely on earned media coverage as a way
to get the word out about their services and programs. However, as the media landscape
shifts and shrinks, we can no longer rely on traditional tactics like press
releases to garner media coverage.


case studies, we will look at ways to build relationships with reporters and
producers at traditional media outlets, as well as the entrepreneur-minded
owners of new media outlets. We will talk about the importance of reaching out
to potential media partners before we want something, so we can learn more
about their goals and business models. Then we will discuss ways to work with
the media to generate coverage and give it longer and broader life on social


from this program will include:

.        Learning how to build relationships
with the media when you aren't promoting something

.        Increasing your "earned
media" potential to reach broader audiences

.        Seeing real-life case studies of
successful media partnerships

  • Learning how to leverage the "new
    media" of paid and editorial content

 SERLS Member Libraries: $0.00

All Other Libraries: $15.00

Event Type: 
Issues and Trends
Online Course
Thursday, March 26, 2020 (All day)