This is an archived webinar available from our new archived webinar platform "SERLS Academy". Once you've registered, follow this link
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This particular online experience is a mere 60 minutes in length. Easy to fit into your busy schedule.
We are certainly "living in interesting
times" ... and working in them too. Even if your building is closed, your
library is still offering services-but are you telling people that?
While it's tempting to look at these
pandemic-related closures as much-needed downtime, librarians don't have that
People still need you. In fact, people who haven't used libraries in
years need your boredom-breaking services and your long-trusted guidance, too.
So it's vital to keep marketing your libraries now, for three reasons:
telling people what's available online and how to get it;
2) being the trusted
source of info that people expect; and
3) proving your value to retain funding
after the crisis.
In this webinar, specially created to help your
library be as useful as possible during the current Coronavirus pandemic,
library marketing maven Kathy Dempsey will share her best advice on these
Working at home (Dempsey has worked at home for
Turning today's chaos into a Crisis
Communications Plan in the near future
Exactly what services and products to promote
(some might surprise you)
How to get the word out, beyond your own social
How to approach messaging in trying times
Why today's promotion will help secure next
year's library funding
Why to scratch out mini marketing plans to make
your work effective
Resources for self-care and for social sharing
In a time where everyone is
inundated with information, the world still needs their librarians and
All Other Libraries: $15.00