Why and How to Promote Your Online Services During the Quarantine (archived webinar)

This is an archived webinar available from our new archived webinar platform "SERLS Academy".  Once you've registered, follow this link 

 my.nicheacademy.com/serls-staff to join the SERLS Academy 


Once your account is created (easy to do...just your email and a password)  Jay will be alerted that you're registered in the academy and you'll be able to access the archived webinars.

This particular online experience is a mere 60 minutes in length.  Easy to fit into your busy schedule.  

The cost you ask?   No charge for SERLS members...a mere $15.00 for all other libraries.  Enjoy. 


We are certainly "living in interesting
times" ... and working in them too. Even if your building is closed, your
library is still offering services-but are you telling people that?

While it's tempting to look at these
pandemic-related closures as much-needed downtime, librarians don't have that
luxury.

People still need you. In fact, people who haven't used libraries in
years need your boredom-breaking services and your long-trusted guidance, too. 

So it's vital to keep marketing your libraries now, for three reasons: 

1)
telling people what's available online and how to get it;

 2) being the trusted
source of info that people expect; and

 3) proving your value to retain funding
after the crisis.

 

In this webinar, specially created to help your
library be as useful as possible during the current Coronavirus pandemic,
library marketing maven Kathy Dempsey will share her best advice on these
topics:

Working at home (Dempsey has worked at home for
10 years)

Turning today's chaos into a Crisis
Communications Plan in the near future

Exactly what services and products to promote
(some might surprise you)

How to get the word out, beyond your own social
media followers

How to approach messaging in trying times

Why today's promotion will help secure next
year's library funding

Why to scratch out mini marketing plans to make
your work effective

Resources for self-care and for social sharing

In a time where everyone is
inundated with information, the world still needs their librarians and
librarians. 

The "new normal" will likely have super-tight budgets, so
proving how essential you are during this crisis may well determine whether
your organization survives the virus.




 SERLS Member Libraries: $0.00

All Other Libraries: $15.00

Event Type: 
Issues and Trends
Online Course
All
Date: 
Monday, May 4, 2020 (All day)