This is an archived webinar available from our new archived webinar platform "SERLS Academy".  Once you've registered, follow this link 

 my.nicheacademy.com/serls-staff to join the SERLS Academy 

Once your account is created (easy to do...just your email and a password)  Jay will be alerted that you're registered in the academy and you'll be able to access the archived webinars.

This particular online experience is a mere 60 minutes in length.  Easy to fit into your busy schedule.  

The cost you ask?   No charge for SERLS members...a mere $15.00 for all other libraries.  Enjoy. 

Competency: Public Services Competencies

Sub-Category: Reference

Libraries are essential for supporting small businesses in their communities by providing programming, tools, and access to market research. 

Research databases and access to software help support small business owners, students, and entrepreneurs understand their niche markets and launch their projects.

Businesses now operate in a world in which information is more readily and publicly available than ever before. 

Competitive intelligence or market intelligence is the gathering and analyzing of information relevant to the external environment of a business, and is often part of their strategic planning function. 

In this informative webinar, we will cover 20 tools and tips for building and supporting business research and intelligence efforts in your library. 

Objectives: 

• Gain an understanding of competitive/market intelligence 
• Learn about resources for intelligence research
• Identify ways to implement tools and practices in your workplace
• Learn how to help your library patrons with business research

 SERLS Member Libraries: $0.00

All Other Libraries: $15.00