This is a LIVE webinar available from our training partners People Connect Institute.  

COVID has changed how libraries interact with patrons. 

Due to closures and social distancing restrictions, most programing, events, and even library access has been moved online. 

Presentation will discuss reaching multiple audiences via social media; maintaining connection with those audiences online; maintaining contact with traditional library audiences during time of closures and reduced services; how to sustain asynchronous and synchronous programming after COVID. What's working online and why.

Learning Objectives:

         Evaluating if use of social media is complimenting other outreach/publicity 

         Understanding Social Media analytics and how they relate to audience

         Decoding Social Media insights so leadership/board understands the relevance to your program/library.

         Maintaining online presence after services return to in person models. Is it important? Why or Why not?