This is an archived webinar available from our new archived webinar platform "SERLS Academy".  Once you've registered, follow this link 

 my.nicheacademy.com/serls-staff to join the SERLS Academy 

Once your account is created (easy to do...just your email and a password)  Jay will be alerted that you're registered in the academy and you'll be able to access the archived webinars.

This particular online experience is a mere 60 minutes in length.  Easy to fit into your busy schedule.  

The cost you ask?   No charge for SERLS members...a mere $15.00 for all other libraries.  Enjoy. 

Masterful communicators craft their documents mindful of the tenuous territory they have entered when presuming to have the power of persuasion.

How do you recommend a course of action for their customers or managers without appearing too aggressive? 

This interactive and informative webinar starts by exploring the role of influence in writing. It then moves to the need to understand the challenge of persuasive writing.

Next, it covers tips for opening messages to captivate audiences and for closing them to drive home the point.

 It concludes with common mistakes that persuasive writers make when they disregard logic or favor style over substance. 

You will leave this program armed with best practices to make your persuasive documents more successful.

Attending this webinar will enable you to: 

• Apply theories of persuasion to the writing situation.
• Discover the elements of powerful argumentative writing. 
• Use sound rhetorical strategies and development methods.
• Maintain a fresh style for your proposals and position papers.

 SERLS Member Libraries: $0.00

All Other Libraries: $15.00