Label | Information |
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Dates & times |
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Category | Online Course, Issues and Trends, All |
Registration & more information | https://serls.evanced.info/signup/eventdetails?eventid=2907&lib=3 |
This is an archived webinar available from our new archived webinar platform "SERLS Academy". Once you've registered, follow this link
my.nicheacademy.com/serls-staff to join the SERLS Academy
Once your account is created (easy to do...just your email and a password) Jay will be alerted that you're registered in the academy and you'll be able to access the archived webinars.
This particular online experience is a mere 60 minutes in length. Easy to fit into your busy schedule.
The cost you ask? No charge for SERLS members...a mere $15.00 for all other libraries. Enjoy.
There's a little-known
initiative called Google Ad Grants. Every qualifying nonprofit that applies
gets a grant of up to $10,000 / month in advertising credit. This allows nonprofits
to place ads at the top of Google search results, just like the big players do.
Libraries can use the grant to promote anything at all-collections, electronic
resources, programs, tutoring, services, classes, special events-you name
it.
In
this hour-long webinar, you'll learn everything you need to know:
v Which organizations qualify
for the grants?
v How quickly you can apply
and can get set up
v Why every library should be
advertising its offerings in Google
v Best practices for
successful Google Ads campaigns
v Where to get help in
managing your grant and your campaigns
v Results that other Ad Grants
libraries are already achieving
v What are the real costs
(money & time) of the program?
Yes, you really can place ads on Google at no cost; you just have to learn how. This webinar will include links and instructions to get you started. It's vital for your library to be visible on Google, where nearly everyone starts their searches.
Meet the public where they are, and increase their awareness and
usage of any of your library's resources.
SERLS Member Libraries: $0.00
All Other Libraries: $15.00